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‘Trash It’ startup empowers Pakistanis to dispose of their trash more efficiently
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Startup ‘Trash It’ has emerged as the winner of ‘She Loves Tech’ Pakistan competition, a global competition for women, organized by CIRCLE Pakistan.
The team of Trash It started the campaign as they did not want to see Pakistan become a garbage dump.
The final round of the competition took place at the city campus of Institute of Business Administration Karachi, during the competition more than 80 initial applicants has been judged. The jury included Prof of Entrepreneurs & Innovation Imran Sayeed, OPEN Karachi President Zakiuddin Ahmed, Startup Adviser and former IBM Chief Executive Officer Humayun Bashir and Ayesha Khan, Associate Director for Portfolio at Acumen.
Team Trash It’s 4-minute pitch revolved around explaining the garbage disposal problem in Pakistan and how the garbage heaps on streets were choking the country’s growth.
Later, they proposed the ingenious idea of composting bins that can convert the organic waste from households into fertilizer, thereby reducing the amount of trash for disposal.
Speaking of the benefits of the startup, co-founder of Trash It, Anusha Fatima said, “Through the She Loves Tech initiative, CIRCLE connected me to mentors such as Raza Matin (country consultant, Google) who helped my team further advance Trash It.”
Anusha Fatima will now represent Pakistan in the global competition of She Loves Tech to be held in Beijing. Currently a student of computer science at Habib University, she is interested in civic hacking and sustainable community models.
Besides Trash It, Mera Paisa, DoctHERS, and Sehat Kahani, the other startups included SheKab, Qayyam, ELN, Kafayak, IoTA, Aurat Raj and Edvon.
The first runner up was ‘Mera Paisa’, a startup co-founded by Samar Hasan. Mera Paisa is a FinTech impact startup offering mobile wallets that facilitate low-income groups, especially women, to gain financial independence through digital payments.
‘DoctHERS’ was declared the second runner up, while the third runner-up was ‘Sehat Kahani’, which was an idea and startup of Dr Sara Saeed Khurram.
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About ‘Trash It’ Startup
Trash It is a startup by the energetic youth of Pakistan who aims to eradicate the problem of trash by enabling people, by educating them of ways to dispose of it more efficiently, and by providing valuable products.
It has created an economical automated composting bin that provides users with a hassle-free composting experience. With Trash It, your organic waste goes from trash to fertilizer without ever leaving the bin!
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‘She Loves Tech’ in Pakistan
“She Loves Tech” Startup global competition is designed to give the world’s most promising women entrepreneurs and women impact startups. She Loves Tech is showcasing the convergence of the latest trends in technology, entrepreneurship, innovation and the opportunities it creates for women.
CIRCLE, Pakistan partner for She Loves Tech, is a social enterprise focused on women’s economic inclusion and leadership development with the mission to develop and build the entrepreneurial and leadership capacity of women in Pakistan.
CIRCLE’s co-founder, Sadaffe Abid, encouraged the She Loves Tech audience members to find ways of supporting women in their everyday lives, especially those in fields dominated by men in Pakistan.
She Loves Tech Pakistan is supported by leading players in Pakistan entrepreneurship ecosystem: The Nest i/o, Plan 9, Tech Valley Abbottabad, Peshawar 2.0, WeCreate Pakistan, Telenor Velocity, Momentum, NED ORIC CINETIC, Herself.
‘She Loves Tech 2017’ Global Startup Competition
She Loves Tech is a global initiative showcasing the convergence of the latest trends in technology, entrepreneurship, innovation and the opportunities it creates for women.
The ‘She Loves Tech’ 2017 Global Startup Competition will have rounds in Canada, China, Germany, Hong Kong, Indonesia, Pakistan, and Singapore.
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