Samrah Enterprises, a leading brand marketing company in Pakistan, has joined forces with Plankton Fisheries to unveil Fresh Street, a premium line of deep-sea caught seafood.
This new collaboration aims to bring consumers a high-quality, responsibly sourced range of seafood that emphasizes freshness, flavor, and ethical sourcing.
The Fresh St! seafood range includes a variety of fish and shrimp products, all processed using the Individually Quick Frozen (IQF) technique, which ensures their natural freshness, flavor, and nutritional value are preserved. With processing facilities certified by HACCP and UKAS, the brand guarantees food safety standards and premium product quality.
“Our mission is to promote Made in Pakistan products to the international markets, and we will continue it with our latest offerings, including the signature “Fresh St! Strimps”, the newest addition to our long list,” said Mrs. Samrah Munsub, Director of Samrah Enterprises. “The deep-sea catch ensures superior taste and quality, setting this product apart in a competitive seafood market.”
“We are excited about our partnership with Samrah Enterprises,” said Muslim Mohammedi, Director of Plankton Fisheries. “There is a growing global demand for premium seafood, especially in North America, Europe, and Asia-Pacific, where consumers are increasingly focused on the quality, sourcing, and sustainability of their food. Fresh St! products are poised to meet the global demand by offering international consumers a high-quality and responsibly sourced product.”
The agreement was formally signed in a graceful ceremony attended by key industry figures, including Mrs. Samrah Munsub, and Muslim Mohammedi. Notable guests included Mr. Abraruddin, Founder of Naheed Supermarket, Munsub Abrar, MD of Naheed Supermarket, Zeeshan Lohya, Founder of the America-Pakistan Business Development Forum, Syed Nasser Wajahat, General Secretary of AMPAK-BDF, Muhammad Fahad, COO of Naheed.pk, Syed Muhammad Salman, Chief Growth Officer of Samrah Enterprises, Sajid Hameed Khan, VP of Sales at Samrah Enterprises, Muhammad Rehan, Director of Rehan & Sons, and Asim Mohammedi, Director of Plankton Fisheries, among others.
Fresh Street shrimps launched in Pakistan
The highlight of the launch, Fresh St! Strimps, is available in a range of sizes: Large, Medium, Small, and Salad varieties. These shrimp are ideal for a variety of dishes, from quick meals to gourmet creations, and are perfect for busy home chefs or professional kitchens.
In addition to the shrimp, the Fresh St! line also includes a range of exciting products designed to cater to diverse culinary needs:
- Fresh St! Amroze Finger Fish – Lightly breaded and crunchy, perfect for a quick snack or family meal.
- Fresh St! Amroze Fish Fillet – Clean cuts of fish, ideal for grilling, marinating, or cooking to perfection.
- Fresh St! COD Fish Finger – A crispy, family-favorite option for meals on the go.
- Fresh St! COD Fish Fillet – Delicate cuts of cod, perfect for pan-searing or oven-baking.
- Fresh St! Humore Fish Finger – A tasty, crunchy option ideal for quick meals.
- Fresh St! Humore Fish Fillet – Premium fillets for creating gourmet seafood dishes.
- Fresh St! Shredded Pizza Cheese – A convenient addition to seafood dishes or pizzas.
- Fresh St! Sauces – Three exciting sauces designed to complement a variety of seafood meals.
Additionally, Fresh St! will soon launch a line of butters, including both Salted and Unsalted options, perfect for cooking, baking, or enhancing the flavor of seafood dishes.
This launch marks a significant step toward expanding Samrah Enterprises’ commitment to promoting Made in Pakistan products on the global stage. The Fresh St! brand aligns with the increasing consumer demand for sustainable, ethically sourced seafood.