Pakistan’s leading digital-first payments platform Easypaisa now offers food services through its new initiative with Blink.
The partnership will provide Easypaisa users with a unique in-app experience, enabling them to access multiple food apps and make secure digital payments through the Easypaisa payment layer.
The Burger Lab mini app is launched in partnership with Blink – a commerce enablement platform for restaurants, supermarkets, and retail.
The platform provides a one-window solution catering to multiple lifestyle choices of our users with a seamless onboarding and payment experience.
The launch ceremony was attended by Omar Moeen Malik, Business Head at Easypaisa, and Syed Sair Ali, CEO Blink, along with other team members to recognize and celebrate the landmark collaboration between digital giants.
Commenting on the development, Omar Moeen Malik stated: “We are the fastest growing platform that operates on Open APIs and mini apps where any developer or third party can integrate their services into. With our partnership with Blink, customers will get access to various food apps, providing them with a one-stop solution where they can gain access to various food options. Through collaboration and technology, we are committed to providing an unmatched user experience to millions of Pakistanis.”
This is an important development towards Easypaisa’s goal of revolutionizing the digital payments landscape of Pakistan with innovations to facilitate its customers not only with digital payments, but with a range of quality services.
“If Blink is helping its brands in getting more direct orders, we are moving towards our goal. With this partnership, we are connecting Blink’s partner restaurants to one of the largest digital user bases in Pakistan through Easypaisa mini apps” said Syed Sair Ali while expressing his views on the initiative.
With more than 10 million customers using the Easypaisa app every month, the platform offers a very strong customer base for any service that wants to integrate, Easypaisa said.
Easypaisa is committed to transforming Pakistan into a cashless and financially inclusive society through the power of collaboration and technology. It is powered by Telenor Microfinance Bank which claims to be at the forefront of revolutionizing fintech in Pakistan.