The startup is on a mission to reinvent how people purchase beauty and fashion products online
Bagallery, a Karachi-based beauty and fashion e-commerce start-up, collected $4.5 million in Series A funding round to become Pakistan’s largest female co-founded start-up.
The funding round was co-led by existing investors Lakson Venture Capital, and Hayaat Global along with Zayn Capital.
The startup plans to launch new projects in 2022
Bagallery intends to use the funds raised to launch new projects in the coming year, with a vision to “democratize online beauty and fashion with the best-in-class customer service and an unmatched variety,” according to a press release issued on Thursday.
The digital-first beauty and fashion e-commerce store also plans to utilize funds to launch “mega expansion” by acquiring fashion brands and expanding the business to other locations. Bagallery also aims to launch a first-of-its-kind platform that will help the beauty and fashion industry influencers and customers to connect with each other.
Bagallery’s product range
Co-founded by Mina Salman and Salman Sattar in 2017, Bagallery sells a collection of beauty and fashion products of more than 500 brands for women, men, and kids, including the likes of L’Oréal, Garnier, and Paul Mithcell. Bagallery’s website attracts more than 2.7 million visitors each month, the press release claimed.
Bagallery’s current product range includes
- Skincare
- Makeup
- Perfumes
- Handbags
- Watches, and
- Apparel
This rare-female founded startup has employed around 40% females in its workforce and makes money on margin through the sale of beauty and fashion products.
“Pakistan is a country of 220 million people, and everyone wants to look beautiful. Our purpose is to offer affordable fashion and beauty products to each and every segment of the population. Globally, fashion and beauty are the biggest categories for e-commerce, so we are playing in the right vertical which has already seen many unicorns globally, especially in the last three years,” the press release quoted the co-founders as saying.