American pancake chain IHOP to open 19 restaurants in Pakistan
America’s popular pancake house chain, the International House of Pancakes or better known as IHOP announced plans to open the first restaurant in Karachi by the end of 2019, Bloomberg reported.
IHOP does not plan to stop there, with as many as 18 more outlets announced as part of a nine-year plan across Pakistan.
According to Bloomberg, the restaurant is coming to Pakistan as part of its “efforts to seek new revenue abroad”.
“Pakistan’s rapidly growing economy” was one of the reasons why they chose to open their branches in Pakistan, Bloomberg quoted Dine Brands Chief Executive Officer Steve Joyce as saying.
Joyce also said “Key to our international strategy is identifying and entering new markets, such as Pakistan, that have a rapidly growing economy, are contiguous to existing markets to offer an economy of scale, and above all, have an appetite for IHOP’s unique guest experience of warm hospitality with world famous pancakes, breakfast and other menu items.”
Dine Brands Global Inc, the parent company of IHOP, shared the news on Monday, revealing that nine of its franchises in Pakistan would be operated by the Gerry’s Group while the rest would be sub-franchised.
According to the report, the pancake chain has recently bounced back with Joyce as the CEO following a “couple of dismal years”.
“We are delighted to be bringing the world famous American IHOP experience to our country and to our portfolio of successful companies,” Akram Wali Muhammad, Managing Director for Gerry’s Group was quoted as saying in a press release.
The pancakes chain is already present in 14 countries including India and Thailand and is exploring possibilities for business in the United Kingdom.