The newly-launched Polo Ralph Lauren store in Islamabad offers Spring/Summer 2016 collection in menswear
ISLAMABAD – Polo Ralph Lauren brand opened its second store in Pakistan, in Islamabad, after the huge success of its first store in Lahore (opened in 2015).
Globally renowned American apparel brand, Ralph Lauren, launched its first official outlet in Islamabad, Pakistan, at Bhittai Road in F-7 Markaz. The launch ceremony of the store was arranged by Rezz PR and Events .
After the opening of the Armani Collezioni store in Islamabad in March earlier this year, the capital adds yet another iconic brand to its portfolio – offering its residents and visitors more options to choose from while shopping for quality clothing.
The Polo Ralph Lauren store presently offers the current season’s collection, i.e. Spring/Summer 2016, in menswear only, however, the launch event was attended by men and women alike who just adored the fine collection at the store.
“I am thrilled that Polo Ralph Lauren has come to our city! It is one of my favourite brands, and it’s great to know that one can now buy the iconic Polo T-shirts right here in Islamabad from the official store,” said one enthusiastic shopper who attended the glamorous launch event with his wife. “I think this store has a fantastic collection of shirts, pants, T-shirts, shorts, shoes and even pajamas and accessories such as ties, bags and cufflinks – it’s definitely the go-to store for any man” he added.
Polo Ralph Lauren’s local partner in Pakistan is the illustrious SEFAM group, housing 12 local clothing brands known for their quality and panache. The SEFAM group has been a pioneer in the clothing retailing business over the last few decades, and as introduced top brands like Armani Collezioni and Polo Ralph Lauren to Pakistan.
About Polo Ralph Lauren
Ralph Lauren Corporation is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 48 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The company’s brand names, which include Polo Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren Collection, Black Label, Lauren by Ralph Lauren, Double RL, RLX, Ralph Lauren Childrenswear, Denim & Supply Ralph Lauren, American Living, Chaps and Club Monaco, constitute one of the world’s most widely recognized families of consumer brands.