Zong and UNICEF to work together to fight COVID-19 misinformation

Zong and UNICEF Pakistan partner to create awareness and fight COVID-19 misinformation

Zong and UNICEF have joined hands to help inform the general public in Pakistan and fight misinformation surrounding the coronavirus (COVID-19) pandemic.

“Amid the Coronavirus pandemic, we have also seen a major outbreak of mis- and disinformation on social media. In these challenging times, it is imperative that reliable, accurate, and authentic information reaches every corner of the country. Zong 4G and UNICEF Pakistan have partnered to augment the efforts of the health authorities in relaying authenticated messages to the public” said Mr. Wang Hua, Chairman and CEO, Zong 4G.

He also added that these are testing times for the entire world and we all must stay united to battle this pandemic by following guidelines by the health authorities.

As part of the partnership, Zong 4G will use all its digital channels to disseminate accurate and reliable information on the coronavirus COVID-19. The campaign aims to reach Zong 4G’s over 37 million customers through multiple platforms and channels, including Zong’s official website, social media pages (Facebook, Twitter) and MyZong app.

The informative content, on recognizing the symptoms of COVID-19 and how to protect themselves and their families, was developed by UNICEF in coordination with the Ministry of National Health Services, Regulations and Coordination (MoNHSR&C) and the World Health Organization (WHO).

“Since the outbreak of COVID-19, UNICEF has been on the forefront to help prevent the spread of the virus,” said Ms. Aida Girma, UNICEF Representative in Pakistan.

“Besides supporting health care services led by the Government of Pakistan and supporting procurement services to ensure that medical supplies and equipment are available, disseminating authentic information on care and prevention during the pandemic has been our top priority.”

She added that the role of cellular networks in reaching people cannot be overemphasized and appreciated Zong 4G’s support to help us battle myths and misinformation with their top-notch technology and country-wide coverage.

The new partnership will help the messages reach wider audiences across the country through Zong 4G’s channels. The messages cover important issues such as the need to stay home as much as possible and keep a distance of at least six feet (two meters) from other people when going outside; the need to frequently wash hands with soap for 20 seconds or with a sanitizer; or the need to avoid stigmatizing people affected by the virus.

Salma Khan
Salma writes on topics ranging from education to technology to business. She can be reached at Twitter and Facebook.

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