As Pakistan grapples with increasingly severe climate challenges, including heatwaves, floods, and droughts, efforts to combat these threats and preserve the nation’s ecosystems have never been more urgent.
This was the central message at a recent plantation drive in Islamabad, organized by the World Wide Fund for Nature-Pakistan (WWF-Pakistan), Islamabad United, and the Islamabad Wildlife Management Board (IWMB). The event, which brought together cricket stars, conservationists, and government representatives, highlighted the importance of collective environmental action.
A Growing Commitment to Environmental Conservation
The drive, aptly named “United for Nature,” marked a significant step in recognizing the power of sports, particularly cricket, in fostering environmental awareness. WWF-Pakistan’s partnership with Islamabad United reflects a broader movement that acknowledges how influential platforms like cricket can inspire social change, particularly in engaging younger, more diverse audiences about sustainability.
Rab Nawaz, Senior Director of Programs at WWF-Pakistan, spoke passionately at the event, emphasizing cricket’s cultural significance in Pakistan. “Cricket is more than just a sport in Pakistan—it’s a cultural phenomenon that brings people together. By partnering with Islamabad United, we are fostering a deeper sense of environmental responsibility,” said Nawaz. “Together, we are not just planting trees— we’re planting ideas, building awareness, and setting the tone for a future where caring for nature becomes second nature.”
Planting Trees and Protecting Wildlife
The Islamabad United team participated in the tree planting initiative at the IWMB’s Margalla Rescue and Rehabilitation Center. The players planted trees within the center’s premises, reinforcing their commitment to environmental conservation and supporting WWF-Pakistan’s efforts to safeguard Pakistan’s natural heritage.
During their visit, the team was briefed on the rehabilitation work conducted by IWMB. The center is home to rescued animals, including endangered species like the Asian Black Bear, Lion, and Common Leopard. The players were given a firsthand account of the vital role these rehabilitation centers play in conserving Pakistan’s unique wildlife.
Omer Bilal, Assistant Director of IWMB, extended a warm welcome to the Islamabad United team, guiding them through the center’s ongoing efforts to protect endangered species. He emphasized the significance of the IWMB’s work under the Ministry of Climate Change and Environmental Coordination, which is focused on safeguarding wildlife and preventing cruelty.
Collaborative Efforts for a Sustainable Future
The plantation event also served as a timely reminder of the pressing need to combat climate change, with the speakers stressing the importance of such initiatives in mitigating environmental challenges.
Ali Naqvi, Owner of Leonine Global Sports and a key figure in Islamabad United, underscored the crucial role played by wildlife rangers and organizations like WWF-Pakistan. “In a developing country, the work being done by wildlife rangers and organizations like WWF-Pakistan is not easy,” remarked Naqvi. “Their efforts to protect endangered and vulnerable species like snow leopards and leopards are truly commendable.”
Naqvi also expressed his gratitude for the opportunity to be part of the initiative, acknowledging the dedication of those working tirelessly to preserve the environment. “Protecting the environment is vital, and we deeply appreciate all those who dedicate themselves to this cause,” he added.
A Call to Action
The event’s speakers called for continued efforts in addressing the impacts of climate change, particularly in the context of Pakistan’s growing vulnerability to extreme weather events. They emphasized that plantation drives play a critical role in both mitigating climate impacts and promoting biodiversity, which in turn benefits local communities and ecosystems.
The Islamabad United team, including players Hunain Shah, Ben Dwarshuis, Riley Meredith, Saad Masood, and Matt Short, alongside their management, concluded their visit with a renewed sense of commitment to environmental stewardship.
Their participation in the “United for Nature” campaign serves as a powerful symbol of how collective action, combined with the influence of sports, can contribute to a more sustainable future.