Facebook launches new feature to help increase blood donations in Pakistan
Pakistan, like many countries, has a shortage of blood. Not many people donate blood and this shortage often creates a critical situation for families.
To bring blood donors and people in need together, Facebook has launched a special feature in Pakistan to relieve the serious issue of blood shortage across the country.
Facebook users in Pakistan will be able to start signing up to be blood donors.
Hema Budaraju, the Product Lead for Health at Facebook, says the blood donation feature in Pakistan can help mitigate the issue of finding compatible blood donors. She said in an interview that:
“We believe that we can help make it easier for people in need to find donors and also help to increase blood donations overall by raising awareness of the need for donations and giving people tools and information to help.”
How to Register As A Blood Donor on Facebook
People using Facebook in Pakistan will be able to sign up as blood donors either on their profiles or by visiting facebook.com/donateblood.
To help encourage participation, Facebook will show a message in your News Feed, or people can edit their Profiles to sign up for it.
Facebook says that all information on its platform will remain private and set to Only Me setting by default. However, people can choose to share their donor status publicly if they want to.
The Blood Donor feature will be available on Android, iOS, and Desktop.
Blood Banks & Hospitals connect on Facebook
Facebook has also made it easier for organizations, such as blood banks and hospitals, to connect with blood donors on Facebook.
- People seeking donations can create special posts to spread the word or go to facebook.com/findblooddonors. Facebook will automatically notify the nearby blood donors. They can then review the request and, if they wish to respond, contact the person who requested the donation directly through a phone call. The requester won’t be able to see any information about the donor, unless the donor responds.
- Organizations hosting a blood camp in Pakistan can create an event on Facebook which will automatically notify nearby blood donors. Donors can review the event and indicate if they’re going or interested.