Careem takes 25,000 local Taxis in Islamabad and Rawalpindi on board
Following protests and fear from local taxis that ride-hailing app companies would destroy their jobs, Careem has turned kind toward local transport services.
Careem has taken the initiative to take Pakistani taxi drivers on board by adding 25,000 taxis to its fleet in the twin cities of Islamabad and Rawalpindi initially.
UAE-based ride-hailing app Careem, which is operating in Pakistan since 2015, has upgraded its app to introduce “TAXI” car type as an option to book a local cab.
“We want existing taxis to benefit from the ride-hailing revolution. This will increase the number of rides they get and reduce the wasteful kilometers spent looking for rides or the hours they spent waiting at taxi stands. For the customer, it brings ease of hailing to a familiar option at the absolute lowest cost,” said Omer Zabit, the General Manager of Careem in Islamabad.
Omer Zabit said that Careem is open for all and invited all local taxis to join the platform so that they don’t feel discouraged because of the competition from ride-hailing apps.
“We welcome all taxis in the twin cities to join our platform. This is yet another step toward fulfilling our commitment towards providing safe, reliable and affordable rides to our customers,” said GM Careem.
This new drive will facilitate customers who wish to ride in taxis as they don’t have to go out to look for taxis in extreme weather not have to argue as trip fares will be estimated by the app.
Recently, taxi drivers in Islamabad staged a demonstration to protest against services like Uber and Careem, who they claim are stealing their clients.
Careem’s initiative, in this scenario, is being seen as some consolation for local cab drivers. “This new step will provide some relief to the poor taxi drivers who had lost much of their business to ride-hailing services” says a local taxi driver in Islamabad, Rahim Jan appreciating the effort..
Saqib Sheikh, working as taxi driver in the twin cities, says, “The initiative is welcoming. But we are yet to learn about terms and conditions of working with Careem as we will only collaborate on fair terms”.
Ride-hailing apps have fast become an emerging industry, but seldom pay attention to how they affect local drivers, which is why this recent action by Careem is being hailed as positive.
How does it work?
- Open the Careem app
- Simply choose the Taxi car type
- Add your location
- And press CHALO