Daraz, Pakistan’s pioneering e-commerce platform, has achieved another milestone by unveiling a Million Dollar Creator Fund during its inaugural Influencer Convention in Karachi.
This fund aims to expand its live commerce and affiliate influencer program within the country.
Daraz has already generated a staggering 4.4 Billion Rupees in revenue from its Live and Affiliate influencer program, proudly leading the way in live commerce in Pakistan, following in the footsteps of its parent company, Taobao, in China. The company considers live commerce a significant long-term strategy for success and business sustainability.
Empowering Influencers and Brands
The establishment of this fund underscores Daraz’s dedication to fostering a sustainable ecosystem in Pakistan that benefits both brands and influencers in achieving their business objectives.
Currently, Daraz’s influencer community comprises over 2,400 creators, with ambitions to increase this number to 10,000 within the next year. As the largest live streaming platform in the country, they have garnered an impressive 2.2 billion views and 4.6 billion minutes watched.
Strong Partnerships for Growth
Daraz’s mission has been further bolstered by partnerships with renowned brands such as Unilever, Reckitt, Loreal, Dawlance, and Xiaomi, aimed at advancing live commerce and affiliate influencer marketing across Pakistan.
A Game-Changer for the Creator Economy
Sharing insights into this significant achievement, Muhammad Ammar Hassan, Chief Marketing Officer of Daraz Pakistan, remarked, “The announcement of a million-dollar creator fund is a major breakthrough to help build a sustainable creator ecosystem in Pakistan and support the creator economy. We remain committed to building and scaling the creator ecosystem and helping them build multiple monetization options.”
Innovation and Disruption
Ali Rizvi, Head of Daraz Live and Affiliates, said that their company’s success lies in their philosophy of understanding creator pain points and resolving them through automation and complete transparency. “Daraz Live Commerce & Affiliate Influencer Marketing are a major success story and has helped disrupt the creator economy in Pakistan through innovation. We look forward to growing and scaling our creator pool even further with a commitment to streamlining our support to creators.”
Daraz’s Million Dollar Creator Fund is a testament to its dedication to shaping the future of e-commerce and influencer marketing in Pakistan, making it a significant player in the ever-evolving digital landscape.