Tazah aims to transform Pakistan’s agriculture and food value chains
Tazah, a business-to-business agriculture marketplace in Pakistan, has raised another $4.5 million in a pre-seed round to close at $6.5 million described as the largest pre-seed round of Pakistan.
The latest tranche of the round was co-led by Pakistan-based Fatima Gobi Ventures and Ankur Nagpal’s Vibe Capital.
The investment also includes participation from UAE’s Shorooq Partners and Nuwa Capital, Russia’s Ru-net, US-based Alter Global, Julian. Capital, Kinnow Capital, Early Grey Capital, K3 Fund, and some angel investors including Sahil Bloom, Siqi Chen, Matt Brezina, among others.
Lahore-based B2B fresh produce marketplace Tazah aims to transform Pakistan’s agriculture and food value chains.
Abrar Bajwa, the co-founder of Tazah, said, “We are excited to have the confidence of some of the most active investors in Pakistan. We are also grateful for all the value-added by our existing investors and their continuous backing of Tazah. The new investment will help us accelerate our market dominance and execute some exciting projects that will help us improve our margins as we scale.”
Tazah team plans to use the latest funds to expand its coverage in Lahore and Karachi, launch new cities, and further enhance its tech.
Co-founder Mohsin Zaka said “Our experience of leading large national teams and growing complex marketplaces has helped us tremendously in quickly scaling our business and building the capability to manage multi-city operations. We have also built a very strong founding team by acquiring the best talent from different industries.”
Sharing why Vibe Capital decided to invest in Tazah, its founder Ankur Nagpal, said, “It’s inevitable that this business should exist — it’s a very inefficient supply chain at the moment, and Tazah streamlines it. The company is growing really fast and on track to hit 8 figures in annualized GMV in the next couple of months — and that still represents a very small percentage of the overall market.”
Ali Mukhtar, General Partner for Fatima Gobi Ventures, said, “we constantly envision Pakistan’s tomorrow, today — and that is the essence of Tazah, which is revolutionizing Pakistan’s massive yet incredibly complex agricultural sector to solve inefficiencies in food and agri supply chains. It’s incredibly ambitious, but building a digital, forward-looking Pakistan does not happen by just picking low-hanging fruits, and we can’t wait to see what’s next on Tazah’s plate.”