Adidas and Pakistani Restaurant in Dubai launch sneaker collaboration

In an effort to celebrate community-focused restaurants around the world, Adidas Originals has announced the launch of a limited-edition shoe, the “Superstar Ravi”, being made with the collaboration of an iconic Pakistani eatery in Dubai, Ravi restaurant.

“This unique collaboration represents the ability of food to be able to transcend physical borders and create cultural bonds, metaphorically transporting us to somewhere new or a taste of home for many of the diasporic communities found in Adidas key cities. Through the ‘adilicious’ series, every restaurant brings their own unique culinary perspective and story to the table,” Adidas said in the statement.

The limited-edition collection will be available for sale online on 23 June through Adidas shoes and selective retailers exclusive to Dubai.

“My family has worked so hard to bring Ravi to where it is now, it has become more than just a restaurant with staff and customers, it has become a home that many grew up with. To say that Ravi had a humble beginning and is now representing Dubai as a key city with Adidas is a milestone to celebrate,” said Ravi founder Chaudary Abdul Hameed in a released statement.

About the Superstar Ravi

The special edition SUPERSTAR RAVI has a twist unlike the usual Adidas original collections with a colorway accented in Ravi’s iconic green hinting at the Pakistani heritage of the owners and features a custom sock liner with a hand-drawn map design signifying the meaning of the name Ravi – a river in northeastern Pakistan.

The heel tab branding includes the year Ravi opened alongside the name in English and Arabic on either shoe. The restaurant owners hand-selected six dishes that have been added to the tongue of the sneakers with English on one side and Arabic on the other — the restaurant’s famous chicken biriyani and karak chai made the cut — and each pair of shoes are delivered in a special edition takeaway style box.

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