Saturday, February 4, 2023

Pakistani B2B e-commerce marketplace Tajir raises $17 million in funding

Lahore-based online marketplace Tajir has raised $17 million in a Series A round 

Pakistani B2B e-commerce marketplace for mom and pop stores Tajir has raised $17 million in a Series A round led by Kleiner Perkins.

It is the first investment by the American VC in a Pakistani startup. The round also included the participation of Y Combinator Continuity Fund, AAVCF, Fatima Gobi Ventures, Flexport, Golden Gate Ventures, Liberty City Ventures, VentureSouq, and angel investors including Flexport CEO Ryan Petersen and Figma CEO Dylan Field.

“We’re proud to make Kleiner Perkins’ first investment in Pakistan, and partner with Babar, Ismail, and the entire Tajir team as they transform how stores in Pakistan source inventory and grow,” said Mamoon Hamid, partner at Kleiner Perkins (who is originally from Pakistan).

The Lahore-based startup, co-founded by brothers Babar and Ismail Khan, sells inventory to mom and pop stores (kiryana stores) in Pakistan through its mobile app.

Babar Khan earlier told MENAbytes that they’re building the infrastructure for commerce in Pakistan to “facilitate any store to increase their income. We are expanding our catalog continually with more brands and product categories.”

There are at least four other VC-backed startups in Pakistan solving the same retail problem, including BazaarRetailoDastgyr, and Jugnu. They’ve collectively raised over $20 million to date from international and local investors

Nuxhat Khurshid
Nuzhat Khurshid is a passionate writer, reader and documentary-maker. She mostly writes on environment, climate change and development issues for Islamabad Scene.

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