Tuesday, February 27, 2024

Pakistanis invited to experience China’s Ice and Snow World festival 2024

As winter blankets the landscape, China extends a warm Nihao to Pakistan to explore the 2024 China Ice and Snow Tourism season.

The China Cultural Center in Pakistan, in collaboration with the Culture Office of the Embassy of the People’s Republic of China in Pakistan and the Network of International Cultural Link Entities, has unveiled a captivating initiative that promises to transport audiences to the frosty wonders of various Chinese provinces.

Virtual journey through picturesque landscapes

Commencing in December 2023 and continuing until the end of January 2024, this promotion season invites digital readers to embark on a virtual journey through the picturesque landscapes of Beijing, Tianjin, Heilongjiang, Jilin, Liaoning, Hebei, Shanxi, Xinjiang, and Inner Mongolia.

The event unfolds across various platforms, including the China Cultural Center in Pakistan’s Facebook page, official WeChat and Twitter account of Cultural Counselor, and the Center’s Director Zhang Heqing’s Twitter account.

The multifaceted activities aim to cultivate a deeper understanding of China’s ice and snow culture among Pakistani audiences and global netizens, enticing them to witness this beauty firsthand.

Tourists visit the Harbin Ice-Snow World in Harbin, northeast China’s Heilongjiang province
Tourists visit the Harbin Ice-Snow World in Harbin, northeast China’s Heilongjiang province. (Image Credit: Xinhua)

Pakistanis have been invited to delve into the heart of China’s national tourist image intertwined with the cultural treasures of its ice and snow regions through videos, documentaries, virtual exhibitions, and photography displays.

Xinjiang, Liaoning, and Heilongjiang take center stage during their Overseas Promotion Week, showcasing thematic videos and exhibitions that spotlight their unique ice and snow resources and cultural heritage.

The essence of the promotion revolves around the “Building Dreams in Ice and Snow” theme, embodying the development concept of “Ice and Snow, Golden and Silver Mountains.” This initiative harnesses the cool allure of ice and snow to fuel the hot economy of culture and tourism, leveraging China’s prowess in these domains.

The overarching goal is to promote China’s distinct ice and snow tourism globally, fostering cultural exchange and endorsing high-quality, environmentally friendly development.

China’s Ice and Snow Winter Wonderland

The Harbin Ice and Snow Festival is one of the most spectacular winter events. Held annually in Harbin, the capital of China’s northernmost Heilongjiang Province, this festival transforms the city into a winter wonderland. This year, Harbin Ice and Snow World opened for its 25th season, featuring over 2,000 ice and snow sculptures, along with ice slides.

Tourists visit the Harbin Ice-Snow World in Harbin, northeast China’s Heilongjiang province
Tourists visit the Harbin Ice-Snow World in Harbin, northeast China’s Heilongjiang province. (Image Credit: Xinhua)

China is also hosting Changchun Ice and Snow New World in Changchun, northeast China’s Jilin Province. The festival is attracting thousands of tourists.

The second Zhangjiajie Ice and Snow Tourism Festival also opened at the Qixing Mountain Ski Resort in Zhangjiajie City, central China’s Hunan Province. Visitors are enjoying ice and snow carnival, with snow tubing, snowmobiles, snow karts, and other activities.

Salma Khan
Salma writes on topics ranging from education to technology to business. She can be reached at Twitter and Facebook.

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