YouTube unveiled its highly anticipated End-of-Year List 2024, spotlighting Pakistan’s top content creators and most-watched videos in the country of 240 million people.
Pakistani content creators shine globally
YouTube’s Top Creators list showcased the creativity of family vloggers, educators, and entertainers. Channels like Rajab’s Family, Anaya Eshaal Family, and Arshad Reels captivated audiences with relatable content. Notably, YouTube reported a 25% increase in creators earning over Rs10 million annually, with local content uploads growing by 60% compared to last year.
Farhan Qureshi, Google’s Country Director for Pakistan, stated, “Pakistani creators are captivating the world. Looking ahead, we are excited about the possibilities of AI to elevate content creation and foster deeper connections with viewers.”
The platform’s growth underscores its role in transforming passion into global success stories, setting the stage for a vibrant future for Pakistan’s digital creators.
Top 10 Creators in Pakistan
1. Rajab’s Family
2. Anaya Eshaal Family
3. Arshad Reels
4. UR · Cristiano
5. Ducky Bhai
6. Sistrology
7. Chota Ali vlogs
8. Dr. Imtiaz Ahmad
9. Shirazi village vlogs
10. Fatima Faisal
Kabhi Main Kabhi Tum tops the list
Local dramas dominated the Top Trending Videos, with Ishq Murshid, Jaan Nisar, and Kabhi Main Kabhi Tum taking the top three spots. The list highlighted Pakistan’s preference for engaging narratives, further cementing dramas as a cornerstone of the country’s entertainment.
“Captivating local dramas like Ishq Murshid, Jaan Nisar, and Kabhi Main Kabhi Tum hold the top three spots, reaffirming Pakistan’s enduring love for compelling storytelling,” Google, which owns YouTube, said in a statement.
South Indian blockbusters, including Tiger Nageswara Rao and SKANDA, also made a significant impact, demonstrating the appeal of action-packed films among Pakistani audiences.
Top Trending Videos in Pakistan
1. Ishq Murshid — Episode 20
2. Jaan Nisar Episode 01
3. Kabhi Main Kabhi Tum — Episode 01 | Fahad Mustafa | Hania Aamir
4. Tiger Nageswara Rao | Ravi Teja, Anupam Kher, Nupur S
5. Akhara — Episode 01 | Feroze Khan
6. Abdullahpur Ka Devdas — Episode 01 | Bilal Abbas Khan, Sarah Khan, Raza Talish
7. Ram Pothineni’s — SKANDA | Sreeleela
8. चलती कार में खुनी आत्मा के बीच फसा दया — Best Of CID
9. Mehrunisa V Lub U — Full Movie | Sana Shoaib Malik | Danish Taimoor | Javed Sheikh | Saqib Sameer
10. Rajab Butt Se Larai Ho Gai | Muneeb Ko Rescue Kar Liya | Face To Face With Rajab’s Family
Music Videos reflect Diversity
The Top Music Videos of 2024 blended local hits with Bollywood chart-toppers, reflecting diverse musical tastes. Songs like 90-90 Nabbe Nabbe by Gippy Grewal, Aaj Ki Raat from Stree 2, and Balo Batiyan by Ali Zafar and Atta Ullah Khan Esakhelvi claimed the top spots.
“This year’s top three songs, a Punjabi hit, a Bollywood blockbuster, and a soulful Pakistani ballad, highlight the diverse range of musical tastes that unite people across borders,” Google said.
Top Music Videos of 2024 in Pakistan
1. 90 — 90 Nabbe Nabbe
2. Aaj Ki Raat
3. BALO BATIYAN
4. Tauba Tauba
5. Teri Baaton Mein Aisa Uljha Jiya
6. Ve Haaniyaan
7. Tu Jo Mileya
8. LEHNGA
9. Dhola Sanu Chorya Haai Kachi Sharab Wango
10. Shubh — King Shit