Master Changan Motors (MCML) has become the first company to export 14 Made-in-Pakistan Oshan X7 SUVs to Kenya, with plans to target the Kenyan and Tanzanian markets.
The company achieved the milestone on the 10th anniversary of the China-Pakistan Economic Corridor (CPEC), underscoring the profound economic cooperation between the two nations.
A celebratory event took place at MCML’s Port Qasim facility, where CEO Danial Malik expressed the company’s aspirations to make a significant impact in countries like Kenya and Tanzania and expand their export operations.
Danial Malik said the company was determined to integrate Master Changan into Changan’s worldwide vehicle supply chain through the implementation of the “Vast Ocean Plan.” This strategic initiative was initially introduced by Changan Automobile’s Chairman, Zhu Huarong, earlier this year.
“Under this plan, Changan Automobile plans to invest $10 billion in overseas markets with a focus on intelligent low-carbon core technology. Master Changan Pakistan, as Changan’s Right-Hand Drive (RHD) manufacturing hub, will play a pivotal role in realizing the ‘Vast Ocean Plan’ by catering to RHD markets globally,” Malik said.
Changan’s strategic vision extends to Europe, America, the Middle East, Africa, Asia Pacific, and the Commonwealth of Independent States (CIS), with the goal of penetrating 90% of global markets by 2030.
Malik emphasized the pivotal role of government policies in promoting and incentivizing the export of “Made in Pakistan” vehicles. The automotive industry in Pakistan has already submitted proposals to foster sustainable auto exports, emphasizing the importance of government support.
He highlighted the necessity for government policies that increase domestic production volumes, thereby enhancing economies of scale, promoting local manufacturing, and encouraging automakers to enhance their global competitiveness.
Oshan X7 SUV
The Oshan X7 stands as Master Changan’s flagship offering, characterized by its impressive dimensions and exceptional performance. Equipped with Pakistan’s exclusive 1.5L turbocharged engine, it achieves a remarkable fuel efficiency rating of 14-15 km per liter and can accelerate from 0 to 100 km/h in just 8.23 seconds.
Furthermore, the vehicle boasts a modern design, a plush interior, and cutting-edge features such as Adaptive Cruise Control (ACC), Autonomous Emergency Braking (AEB), Forward Collision Warning (FW), and heated and ventilated seats. Notably, it distinguishes itself in its class by providing a versatile 5/7 seat layout, catering to a wide range of preferences and requirements.
Achievements of other Pakistani motor companies
In a parallel development, Pak Suzuki Motor Company Ltd (PSMCL) has been working on exporting cars that comply with numerous WP-29 standards, while also exploring hybrid variants. Meanwhile, Indus Motor Company (IMC) inked an agreement with Toyota Egypt, making them the first domestic auto manufacturer to integrate into the global supply chain. This marks the first instance of a local automotive part being incorporated into the Toyota Global Supply Chain.
These developments signify the rising prominence of Pakistan’s automotive industry on the international stage and its growing presence in the global market, driven by collaborations, investments, and policy incentives.
